Nothing Bundt Cakes opens Easton bakery at 3788 Nazareth Road

EASTON, Pa. — Nothing Bundt Cakes has opened a new bakery in Easton, bringing the national specialty cake chain to another Lehigh Valley community.

The Easton bakery is one of three Nothing Bundt Cakes locations in or near the Lehigh Valley, joining the company’s Lehigh/Allentown and Quakertown shops.

The bakery, at 3788 Nazareth Road, soft-opened in late May and is now serving customers, Bakery Manager Libby Schwartz said in an interview. The location offers pickup, delivery and fundraising services, according to the company’s website.

Schwartz said the Easton bakery is locally franchised. Franchise ownership details were not immediately confirmed.

Schwartz said the Easton location has drawn customers who previously traveled to the Trexlertown or Quakertown shops.

“We’ve had a lot of support from the community, which has been amazing,” Schwartz said. “I think we’re just really excited to be in Easton and be more available to everyone who has had to drive really far out to support us and has been looking for our cake closer by.”

Nothing Bundt Cakes sells Bundt cakes in several sizes, including Bundtinis by the dozen, individual Bundtlets and 8- and 10-inch cakes. A menu posted inside the Easton shop listed individual Bundtlets starting at $6.29, Bundtinis by the dozen starting at $30.99 and larger cakes starting at $32.39.

The Easton shop’s menu includes classic flavors such as chocolate chocolate chip, red velvet, white chocolate raspberry, confetti, lemon, carrot, classic vanilla, strawberries and cream, and Oreo cookies and cream, along with gluten-free chocolate chip cookie and gluten-free lemon raspberry options.

Schwartz said the Easton bakery bakes its cakes in-house and makes its signature cream cheese frosting there. Other than ingredients, she said, nothing is brought in.

The storefront also includes what the company calls a “Bundtique,” which sells party and special-occasion items. Schwartz said the shop carries cards, candles, balloons, plates, birthday supplies, and cake gift wrap.

The bakery’s posted hours are 9 a.m. to 7 p.m., Monday through Saturday, and 11 a.m. to 5 p.m. on Sunday. Pickup hours match the weekday and Saturday bakery hours, with Sunday pickup listed from noon to 5 p.m., according to the company’s Easton page.

The opening comes as Nothing Bundt Cakes rolls out seasonal summer flavors nationwide. The Easton shop’s posted limited-time flavors included S’mores Made With Hershey’s and Banana Prepared With Nutella, and Schwartz said the bakery expects to add peach cobbler for the summer.

A QSR Magazine report said S’mores is available June 1 through July 19 and Peach Cobbler is scheduled as a Bundtlet flavor June 8 through June 21, while supplies last.

Nothing Bundt Cakes was founded in Las Vegas in 1997 by Dena Tripp and Debbie Shwetz, according to the company’s official history. The Dallas-based company says it has grown to more than 600 locations and describes itself as the No. 1 specialty cake company in the U.S.

Schwartz said the Easton bakery is encouraging customers to sign up for Bundtastic Rewards, the company’s loyalty program, which awards points toward future rewards and promotions.