LOWER NAZARETH TOWNSHIP, Pa. — The Lehigh Valley’s only Crumbl is still open at Northampton Crossings, even as the cookie chain has pulled 79 stores off its website since January.
Crumbl’s store list shows 1,050 locations today, down from 1,106 in a copy of the page the Internet Archive saved Jan. 7. In that time, 79 stores came off the list and 23 were added. Crumbl hasn’t said how many of the 79 closed for good.
No Pennsylvania store has dropped off the list, which shows 33 in the state. The closest ones to go are in New Jersey and on Staten Island.
The local store was closed Sunday, as it is every Sunday, with a holiday-hours sign on the door running through New Year’s Day. It’s open 8 a.m. to 10 p.m. Monday through Thursday and until 11 p.m. Friday and Saturday.
Behind the closures
An internal company document showed August sales 70% below August two years earlier, the trade publication Restaurant Business reported Oct. 1.
CEO Jason McGowan took the blame in a presentation to franchise owners, the publication reported.
“And at the end of the day, I’m the CEO and the buck stops with me. It’s my fault where we are today,” he said.
In May, McGowan posted on X that he and co-founder Sawyer Hemsley would look for new leaders to run the company day to day.
A longtime employee who posts as Ben from Crumbl said goodbye to the company after nine years in an Instagram poem about being laid off.
Posts on X in recent days claimed Crumbl went bankrupt, but a search of federal court records on CourtListener finds no bankruptcy filing by Crumbl itself. The owners of one Louisville-area franchise did file after their store closed, Restaurant Business editor Jonathan Maze posted Oct. 7.
What readers are saying
Under an Easton Patch Facebook post about the closures, commenters pointed to price and to local bakeries.
“They are delicious cookies and they look pretty but they are way too expensive,” Wendy Raidline Martinez wrote.
“Eight-dollar cookies and $10 coffee at popular national chains cannot sustain themselves when people are pinching pennies,” John Qualley wrote.
“There are so many lovely bakeries in Easton, how are they sustainable with everyone on the Ozempic!” Kathie McAtee wrote.
Other places for a cookie
For anyone who’d rather buy local, Discover Lehigh Valley, the region’s tourism agency, keeps a guide to local cookie bakeries. It points to butter and rainbow cookies at Easton Baking Company, peanut butter blossoms at The Bakery Nook in Coplay, kiffles at The Kiffle Kitchen in Bath and cookies and French-inspired pastries at La Madame Biscuit in Bethlehem.
The guide also lists Mia & Maddie’s Bakery in Easton, which won best chocolate chip cookie in Lehigh Valley Style magazine’s 2024 awards.
Another cookie chain has moved in. Insomnia Cookies opened its first Lehigh Valley store on Bethlehem’s SouthSide in July 2025, and it’s still open.