ALLENTOWN, Pa. — The neighborhood tradition formerly known as the World of Food Festival is back and reimagined as the West End Block Party. The free, all-ages event will take place Saturday, Sept. 27, from noon to 10 p.m. along 19th and Liberty Streets.
Organizers said the festival has grown from a food-focused celebration into the largest block party in the Lehigh Valley, featuring live music, artisan vendors, interactive activities and community-focused programming.
“We wanted a name that reflected the full experience,” said Liz Martin, managing director of the West End Alliance. “It’s more than just great food — it’s music, fun and connection. We wanted a name to emphasize the festival’s sense of community, inclusivity and celebration.”
Event highlights include performances by local bands and DJs, multicultural food vendors, handmade crafts, a beer tent, kids’ games and crafts, and a community art station with pop-up surprises. Performances include the Mike Lorenz Trio from noon to 2 p.m., Higbee from 2:30 to 4:30 p.m., the Ultra Kings from 5 to 7 p.m., and GirlCrüe from 7:30 to 9:30 p.m.
The West End Block Party invites long-time residents and first-time visitors alike to enjoy a day of food, music, shopping and family-friendly fun.
For updates, follow @westendalliance on social media or visit www.westendallentown.com.
