BETHLEHEM, Pa. — Musikfest 2025 will introduce new experiences, foods, and fan-friendly upgrades for this year’s event, set to run Aug. 1–10.

Here’s a look at what’s new and different for 2025:

A first in fiber art: For the first time, the official Musikfest poster is a felted fiber artwork. Created by Mallory Zondag, the design combines wet felting, embroidery, and texture to create a unique piece.

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Limited-edition merchandise will be available, and Zondag will appear in a live artist panel on July 31 at Lyrikplatz.

Expanded Yuengling flight deck: The upgraded Oasis viewing area will offer more space, a cash bar, and food options during select headliner shows, including Gilberto Santa Rosa, Jordan Davis, and The Black Keys.

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New food vendors: This year’s additions include Marley’s Kitchen, Humpty’s Dumplings, 4 Raices, and Red Cedar Grille. Sweet Baby Ray’s will have a new activation featuring sauce samples and giveaways.

SoberPlatz debuts: A new alcohol-free space will be introduced on the SteelStacks campus as a gathering spot. SYNC Recovery and Northampton County sponsor the space.

Artie’s Hoot and Seek: A daily scavenger hunt will challenge attendees to find Artie the Owl for a chance to win front-row tickets to a 2026 headliner.

Startup Lehigh Valley Goes Live: The pitch competition moves to Musikfest Café on August 5, offering more than $26,000 in prizes to early-stage entrepreneurs. The event is free and open to the public and will air on WFMZ-TV.

Cashless payments: Musikfest is going cashless at all official food and beverage stands. Only debit cards, credit cards, and ArtsQuest CashCards will be accepted.

Familienplatz expansion: New vendors, virtual reality games, glitter hair wraps, and larger craft tents aim to make the family zone more interactive. A new bar and seating area will provide a space for caregivers to unwind and relax.

More Monster Energy action: BMX stunt shows, breakdancers, live graffiti, and free samples will return with additional giveaways at Plaza Tropical.

The dinosaurs are back: Close-Act Theatre’s towering Saurus puppets will once again roam the grounds, marking their first Musikfest appearance in 10 years.

For more updates and information, please visit the Musikfest website.